Search Engine Marketing / PPC

SEM stands for Search Engine Marketing. It is most often referring to paid search, whereas SEO (search engine optimization) is related to your organic results. PPC, which stands for Pay-Per-Click advertising, is the format in which ads are purchased on the main search engines. SEM stands for Search Engine Marketing. It is most often referring to paid search, whereas SEO […]

Social Media Marketing

Social Media Marketing SEO stands for Search Engine Optimization, SEM stands for Search Engine Marketing and SMM, which is the newest among the three stands for Social Media Marketing. Knowing what they stand for is meaningless until you know what they can do for you. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites […]

Search Engine Optimization

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. A Search Engine Optimization Specialist is responsible for analyzing, reviewing and implementing websites that are optimized to be picked up by search engines. An SEO specialist will develop content […]

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