Search Engine Optimization

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

Search Engine Optimization Specialist is responsible for analyzing, reviewing and implementing websites that are optimized to be picked up by search engines. An SEO specialist will develop content to include keywords or phrases in order to increase traffic to website.

Content Optimization and Submission
  1. Create page titles. Keyword-based titles help establish page theme and direction for your keywords.
  2. Create meta tags. …
  3. Place strategic search phrases on pages. …
  4. Develop new sitemaps for Google and Bing. …
  5. Submit website to directories (limited use)

Advertisements. SEO techniques are classified into two broad categories: White Hat SEO – Techniques that search engines recommend as part of a good design. Black Hat SEO – Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.

Moz polled over 600 SEO companies and aggregated all of the data in an insightful (if not a bit inscrutable) article. In short, we can reasonably guess that an average SEO expert charges between $80 and $130 per hour. Further, the average monthly retainer lies somewhere between $750 and $1500 per month.

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings. In search results Google™ displays links to pages it considers relevant and authoritative. … In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.

10 Steps to become an SEO Expert
  1. Step 1: Understand how search engines work. …
  2. Step 2: Get to know The Basic Search Engine Marketing Concepts. …
  3. Step 3: Understand the true meaning of SEO. …
  4. Step 4: Choose the right SEO Training. …
  5. Step 5: Stay informed about SEO changes. …
  6. Step 6: Choose the Right SEO Tools.

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